Indie Studio Survival: Unfrozen Founder Shares Strategy for Industry Volatility

Denis Fedorov, founder of Unfrozen, the studio behind Iratus: Lord of the Dead and Heroes of Might & Magic: Olden Era, has shared his perspective on how indie studios can survive industry volatility. According to the GamesIndustry.biz opinion piece, Fedorov also leads Nova Assembly, a holding company co-owned and run by five studios.

The model allows these studios to share development and marketing expertise while retaining their creative freedom. This collaborative approach is presented as a way to pool resources and reduce individual risk during uncertain periods in the games industry.

Fedorov's comments, as reported by GamesIndustry.biz, highlight the challenges indie developers face and suggest that collective structures like Nova Assembly can offer a buffer against market fluctuations. The opinion piece does not provide specific financial figures or detailed case studies.

The source indicates that this strategy is one possible path for indie studios, though it is not presented as a guaranteed solution. The article emphasizes the importance of adaptability and cooperation in a volatile industry.